Behind every high-tech operation, there has to be someone who actually knows what they’re doing. For Print Stitch Lab, that’s the Owner, Rubel.

Rubel brings over 25 years of hands-on experience in textiles and garment decoration. He doesn’t just own the machines—he understands them, down to how different fabrics behave under heat, tension, and stitch density.

A Global Textile Legacy

Rubel comes from a family with deep roots in textile manufacturing.

• He’s seen high-volume manufacturing floors, not just small shops.
• He understands global quality standards and how to bring that down to local businesses.
• He has a natural feel for materials—threads, fabrics, backings, stabilizers, tensions, and finishing.

This global perspective translates into a very local advantage: you get world-class craftsmanship and technical knowledge applied to your hat order, your work uniforms, or your team jerseys.

Headwear & Complex Embroidery

Not all embroidery is created equal. Headwear especially, curved surfaces, seams, structured crowns—requires a different level of skill. Rubel is prolific in designing and executing:

• Snapbacks, 5-panels, truckers, and dad hats
• 3D puff designs that pop off the crown
• Side, back, and under-brim placements
• Complex logo executions with multiple thread colors, small details, and layered elements

If it’s challenging, intricate, or “probably too complex for most shops,” that’s typically the kind of job PSL is excited to take on.

The partnership between Atlanta Design and Print Stitch Lab has evolved into a high-performance operational engine, one that fuses world-class design strategy with elite manufacturing execution. What began as a simple collaboration quickly transformed into an exclusive, fully integrated production pipeline.

Print Stitch Lab operates as the dedicated manufacturing and fulfillment arm, leveraging its commercial-scale embroidery, DTF printing, and textile production capabilities. Atlanta Design, in turn, manages everything upstream: brand strategy, creative direction, marketing, customer experience, quality control, and the digital infrastructure that fuels customer demand.

This is not an equity-based deal, it’s a strategic partnership designed so each company can excel in its core competencies. The results speak for themselves. Both owners have experienced substantial growth in revenue, operational efficiency, and market penetration.

Together, the companies have engineered a streamlined, high-velocity workflow that empowers small businesses, teams, organizations, and emerging brands with premium apparel, headwear, and promotional goods delivered with enterprise-level precision and local agility.

As the partnership continues to scale, Atlanta Design and Print Stitch Lab remain committed to innovation, shared growth, and elevating the standard of product quality across the Atlanta market and beyond. This alliance has proven that when elite manufacturing meets elite design, everybody wins.

To learn more or start your next project, connect with Atlanta Design:

Instagram: @atlantadesign

Website: atlantadesignco.com

Facebook: facebook.com/atlantalogodesign

Phone: 678-775-8125